Take a look at https://www.parallelprofits.biz/parallel-profits-review for more information. It should come as no surprise that messaging is important. With any digital platform, messaging is critical as it’s the core communication with a potential customer. In terms of digital advertising, when you don’t have a ton of copy space or even time to capture user attention it’s important that messaging be compelling and, most importantly, succinct.
You lose the attention of most digital users in just a few seconds. That limited period of time is all that you have to capture interest. Stick to messaging that evokes emotion or encourages users to click through the ad, and keep it to just a short phrase. For many brands, this means highlighting their value proposition, showcasing their core values, or defining an incentive for the user.
In the example above, Biotherm incentivizes the experience for the potential customer. Their core message “Enjoy Free Shipping + 25% Off All Orders” captures the user’s attention and for someone already interested in their products, it’s likely to be that last added touch to convert. For all brands, this is an incredibly well done ad to take notes from. If you’re running a retargeting campaign where the user has already visited your site, for example, this type of incentivization could not only help you stay top of mind as the potential customer navigates other sites, but can serve as the final touchpoint before the user finally makes the purchase.
Whatever the content you’re advertising is related to, you should always drive users to a page that is relevant to that content. This simple step will help to keep users on your site, and ultimately improve conversion rate.
sending users to your women’s running shoes page will help facilitate the conversion process. The more relevant the page is that you drive clicks to, the greater likelihood that the user will follow though and convert. After all, your advertisement has captured that user’s attention enough that they clicked on the ad,
Sending users to your homepage instead of a designated landing page that is correlated to the particular campaign can be a costly mistake. Users generally won’t search your site for the item they’re looking for. but also the best user experience.
For each of your digital campaigns, it’s essential that you think about where you’re serving users with these ads. The likelihood is that the ad will appear while the user is absorbing other content somewhere else online, so the way your ad appears visually is important.